fall 2004

standing feature

in other words

The name of the game

By: Lottie Wengelin, publisher and editor

northward /nôrthwrd/ adv., adj., & n. • adv. towards the north. • adj. 1 situated or directed towards the north. 2 moving or facing towards the north. • n. a northward direction or region.
word /wûrd/ n. & v. • n. 1 sound or combination of sounds forming a meaningful element of speech. 3 one’s promise or assurance, 7a news; a message.

While ancient linguistics such as Hebrew decipher the word ‘northward’ (tsaphon) a “hidden” or “dark place,” it couldn’t be further from the truth for us northerners who choose to live here for a supreme way of life. As many of you probably know, northword magazine is picking up where Connections left off last summer. In selecting a fresh new look and name for the magazine, we sought to highlight the physical region and our pride in the North, as well as to signal movement and a shift, northward.

The resulting title, northword, seems a fitting play on words, to represent the written word travelling across the North.
Although far, both in distance and time, from today’s northwestern B.C., the empire of Media (c. 612 BC to c. 550 BC)—commonly referred to as the kingdom of the North—was one of five great empires of ancient times that prefigure much of modern history and events, in addition to

other dynasties such as Egyptian, Indian and Chinese. We’d like to think of our North as our kingdom, and the media you’re holding in your hands as a tool to anticipate, learn about, and comment on current history, culture and events.
With a fresh new look, banner and management team, we still intend to continue with many aspects of Connections for which it was so well loved, such as creating strong regional links in the North, while incorporating new features and components you see in this issue, in hopes of appealing to an even broader readership.

As the only regional, independent magazine in the top half of the province, we promise expanded content, in-depth articles and stories on northwestern B.C.’s diversity, culture, arts, lifestyles and opportunities.

As with Connections, this publication will be free of charge and distributed on a quarterly basis across the northwest, from Prince George to Haida Gwaii/Queen Charlotte Islands, with a highly targeted circulation reaching in excess of 30,000 readers across the northwest.

Our readership consists of local residents and visitors alike, who want to be informed about what’s happening in different communities across the North, enjoy varied forms of arts, culture, and recreation, and who appreciate intelligent, in-depth articles on issues affecting the area.

At northword magazine, we welcome you to visit our office, give us a call or send e-mail—with story tips, events listings or advertising inquiries. Although we somewhat slipped into this venture with the speed of northern lights, we’ll try not to lose our footings on the first banana peel in sight. We look forward to serving your needs! Stay tuned for our winter issue, Nov. 25, 2004.

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Distributed bimonthly FREE across northwest B.C.

  • • Bell II
  • • Burns Lake
  • • Dease Lake
  • • Dunster
  • • Fraser Lake
  • •: Ft. Saint James
  • • Granisle
  • • Hazelton (Old Town)
  • • Houston
  • • Jasper
  • • Kispiox
  • • Kitimat
  • • Masset
  • • McBride
  • • Moricetown
  • • New Hazelton
  • • Old Massett
  • • Port Clements
  • • Prince George
  • • Prince Rupert
  • • Queen Charlotte City
  • • Sandspit
  • • Skidegate
  • • Smithers
  • • South Hazelton
  • • Stewart
  • • Telegraph Creek
  • • Telkwa
  • • Terrace
  • • Tlell
  • • Topley
  • • Valemount
  • • Vanderhoof
  • • Wells

Northword Magazine is the only independent, regional magazine covering northern B.C. from mountains to sea.

We don’t take this responsibility lightly. Our goal is to connect and promote communities in B.C.‘s northwest through printed word and image. We promise to put a vibrant, human face on northern life with great articles and stunning images, wrapped up in a funky, fresh, graphic look. Northword Magazine—B.C.‘s top read, for a reason.